When working with web design (and anything really) it’s important to have a check-list. For this assignment we were going to research and create 10 questions for the briefing process. We were then assigned to take the best of the schools 10 questions and our own and create the ultimate list. First I’ll present my questions and then the perfect list.
1. Is your content relevant? Why is your customer on your website, what are they looking for? Does the content on your website give them what they need?
2. Does your website work on tablet and phones? A lot of people use the web on other platforms than a PC. Make sure your website works on all of them.
3. Is your website simple and user friendly? People want information fast and they want it easy. They don’t want to click through menu after menu or search to find the information they’re looking for. Make sure your website is simple, clean and without too much distractions.
4. Does your website offer easy navigation and consistent layout? Make sure you use the same color palette throughout your website. Keep the layout the same so that your users don’t have to learn a lot of new things on each page.
5. Do you understand your users behavior? It’s important that you know why your customer is on your website and which page they visit most frequently.
6. Are you sticking to conventions?
7. Are you demanding too much information from the user? People don’t want to write in too much of their personal information. Make it simple and not too intrusive!
8. Are you disrupting the user’s readability with too many pop-ups? Some features might seem fun and exciting to add, like pop-ups to subscribe to a mailing list. But your users usually don’t like to be disrupted when they are reading.
9. Is your content precise and to the point?
10. Is your content in a proper format? Make sure it’s easy to understand and read and don’t add big walls of text.
The perfect briefing process (according to me)
1. What’s your target audience? What kind of visitors are you expecting on your website.
2. Who are your competitors and how do you differ from them?
3. What actions do you want visitors to take on the site?
4. What is your deadline for completing the site? How big is the budget?
5. What features should be used on your website? This includes things like contact forms, pictures, videos, etc.
6. Is your website simple and user friendly?
7. Does your website offer easy navigation and consistent layout? Color choices, navigation, menus etc.
8. Does your website work on tablet and phones?
9. Is your content relevant?
10. Is your content precise and to the point?