Name the three most important components of visual identity.
Color, shape and name. These three usually combines the logo which helps us understand the brand at a first glance.
Describe the difference between logotype and signature.
A logo or logotype works as a a trademark in the form of an emblem or symbol, while a signature is a persons name written by said person. The signature is used to approve things like contracts etc.
Using Kuler, create 3 different color schemes (you may only use 3 colors in each set) for the following products:
A rich chocolate cake that is made from real chocolate. The keyword here is “quality”.
A courier company that delivers internationally by air, land and sea – their main focus is fast delivery.
An international insurance company that focuses on family values.
