The Components of Visual Identity

Name the three most important components of visual identity.

Color, shape and name. These three usually combines the logo which helps us understand the brand at a first glance.

Describe the difference between logotype and signature.

A logo or logotype works as a a trademark in the form of an emblem or symbol, while a signature is a persons name written by said person. The signature is used to approve things like contracts etc.

Using Kuler, create 3 different color schemes (you may only use 3 colors in each set) for the following products:

A rich chocolate cake that is made from real chocolate. The keyword here is “quality”.
A courier company that delivers internationally by air, land and sea – their main focus is fast delivery.
An international insurance company that focuses on family values.

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