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Graphic Design Schoolwork

Visualise your ideas

I would like you to create a mood board and storyboard using a word and its meaning as the concept.  For example, you could use the word “prop”. You could then use the “r” to prop up the “p” that keeps falling over. That’s just to give you an idea, be creative and use a word and concept of your own.

I chose the word “Hide” because as I was studying I was playing WoW and the word “Hide of the Wild” popped up on the screen. I used the word hide as in hiding, and not an animal part. I visualised a black screen, a house drawn in white that slowly disappears, the window in the attic slowly turning into the word HIDE, with the I popping out last, emerging from the H and blinking towards us before becoming an I.

I was supposed to create a moodboard but the idea just came out of nowhere.

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Graphic Design Schoolwork

After effects; essential training

I tried doing the learning activity with the exercise files, but it’s not an intuitive workstyle for me. I can’t work with AE while watching the video, as to work on a new program I need to focus, and I can’t focus with unfamiliar sound in the back. The first chapters also skipped some steps I need to be able to understand a program. I need to go over the basics in a structured manner rather than starting out with a random shape. I will most likely have to go to YouTube so I can learn the basics first.

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Graphic Design Schoolwork

Planning a Snow White themed fashion shoot

Learning Activity, Graphic Design School year 2 semester 2.
  • Create a mood board for hair, make-up and fashion
  • Create a storyboard
  • Create a shot list
  • Create a timeline for the shoot day
storyboard

Fashion shoot for Nooi / Alice in wonderland

Location: Slottsparken, Oslo

Time on set: 8.30 am

Team on set:

  • Make-up Artist
  • Stylist
  • Photographer
  • Model

Equipment needed:

  • Camera body
  • Memory cards
  • Battery chargers
  • Light set
  • Diffuse boxes

Shots:

  • Outfit 1: Window, pavilion
  • Outfit 2: Pavilion, Bench
  • Outift 3: In front of pond
  • Outfit 4: Under tree

Schedule:

8:30 Coffee, greetings
9:00 Make-up and hair
10:00 Outfit 1
11:15 Outfit 2
12:30 Lunch
13:15 Meet-up at set
13:30 Touch-up hair and make-up
14:00 Outfit 3
15:15 Outfit 4
16:30 Clean-up

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Graphic Design Schoolwork

Planning a Fashion Shoot

Learning activity: written assignment. Graphic Design year 2.

In your own words, describe the procedure of planning a fashion shoot. In addition, also answer these questions:

  • What are the stylist’s duties?
  • List your duties as photographer  
  • What equipment would you take along on the Alice in Wonderland shoot that was featured in this module?
  • Find an editorial fashion spread in a fashion magazine. Explain what you think the concept was, what equipment they used and how the location affected the concept. Scan or photograph the shoot and hand it in along with your answer.

When planning a fashion shoot you need to make sure that you know the brands vision and prepare properly for the shoot by creating a visionboard and moodboards to show your ideas to the crew. In short: you need to decide location, match the tone of the brand with the shoot, specify special requirements and create a concept.

The stylists duties are to make sure that costumes and props arrive at the location and they are in charge of coordinating costume changes (making sure that correct accessories are matched etc). It’s also their responsibility to work with the label to find the outfits best suited for the shoot.

The photographer’s duties are to create a storyboard and share it with the team to make sure they properly understand the vision. It’s also the photographer’s job to scout for a location that will fit the concept. I did find this lesson confusing, as by reading it I get the impression that the photographer is in charge of everything, but I think I’m misunderstanding it a bit. I assume that the photographer’s job is that of a Graphic Designer. Talk with the client, get their vision, create a storyboard and concept depending on the client and target audience while working together with the stylist.

The equipment I would bring with me to this shoot would not differ from the equipment listed in the lesson that were brought to the shoot. They were listed as such:

  • Wide angle, macro and 50 mm lenses
  • Camera body
  • Memory cards
  • Battery chargers
  • Light set
  • Diffuse boxes

For the final part of this written assignment I found an editorial spread online.

I think this concept was inspired by dreams and summer. The photos look very dreamy and relaxed while also cosy. It looks like the model has all of the free time in the world to relax or go to the beach. She also looks like a frilly cupcake, her hair and the colors of the clothes so I can imagine that inspiration for this set was teatime. They’re using a lot of natural light as they are outside. I think they used a lot of the same tools as in the Alice in Wonderland photoshoot as the scenery is similar.

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Graphic Design Schoolwork

The Components of Visual Identity

Name the three most important components of visual identity.

Color, shape and name. These three usually combines the logo which helps us understand the brand at a first glance.

Describe the difference between logotype and signature.

A logo or logotype works as a a trademark in the form of an emblem or symbol, while a signature is a persons name written by said person. The signature is used to approve things like contracts etc.

Using Kuler, create 3 different color schemes (you may only use 3 colors in each set) for the following products:

A rich chocolate cake that is made from real chocolate. The keyword here is “quality”.
A courier company that delivers internationally by air, land and sea – their main focus is fast delivery.
An international insurance company that focuses on family values.
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Graphic Design Schoolwork

A Knack for Names

Consider the tips on Inspiration given in your prescribed book and create a name for an ice cream. The ice cream has a range of different flavours, but the unique aspect it should communicate is the fact that it is the coldest ice cream in existence. Now come up with five name options for this product (you should not spend more than a few minutes on each name) using inspiration from: Metaphors, Colors, Latin, Science and Myths.

I found this learning activity quite challenging as the “inspiration” made me feel very limited and uninspired. I really struggled to do this but ended up with 5 different names.

Metaphors

Cone of Cold.
This is actually a spell from World of Warcraft so I’m not sure how valid it would be.

Colors

The first thing I thought of was blue and ice, which made me think of brrrr so the name I came up was that. Brrr!

Latin

Frigus. It is the latin word for cold.

Science

Zero. I wanted absolute zero but realised that sounded like a very cool and fresh vodka taste so I went with zero instead.

Myths

This is my favorite. It actually makes sense and has a name that you can remember and make a logo of easily. Shiva. Now, I don’t actually know who Shiva is, but when I was a kid I played a lot of Final Fantasy and the water and Ice queen was always named Shiva.

I ended up searching a little about Shiva and I didn’t really find anything about cold, just “Shiva the Destroyer” and he seems to have been male. I probably should have done more research for this practice, so that’s one thing I learned at least.

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Graphic Design Schoolwork

The Greatest Movie Ever Sold

POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary film about product placement, marketing and advertising directed by Morgan Spurlock. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm.

Wikipedia
Do you think the movie provides insight or detail into what drives product placement in entertainment?

If so, what have you learnt from that? If not, how would you change aspects of the movie to reflect insight on this?

I think the movie is outdated in how product placement is being marketed today. Yes, it provides some insight in how things are being marketed but this has already been shown in TV series like Entourage. Entourage came out in 2004 and follows a movie star. It shows several aspects of the industry such as marketing. I think that this movie could have been relevant as information as school information in 2011, I don’t find it relevant now. It would be interesting to see a documentary on how instagram influencers are paid depending on their size of following etc. The movie does provide insight, but there was nothing new here for me. I wouldn’t change anything but I would have provided students with information that is more relevant to 2020 and media that are being used more today.

What have you observed about presentations of visual strategies/brand identity?

One thing that really caught my attention was during a pitch meeting he asks a company to explain their brand in one sentence and they did not have an answer. One of the employees of the brands then answers and Morgan Spurlock shoots the sentence down. I found his expression that disrespectful and it was interesting to be presented with a brand that didn’t seem to have that much of a strategy.

Let’s consider this movie as a form of research. In other words, it was done to see what the effect of branded entertainment would be, a case study of sorts. What are your findings? What have you learnt? What has changed your pre-conceived ideas? Do you think there’s relevance in this case study? How could you apply your observations in real life?

I think it was a great way of doing research. The more brands he got on board the easier it was to get other people involved. Each brand that is affiliated with this movie also gets affiliated with each other. By using an airline as sponsors, all affiliated brands get marketing through said airline.

One thing I learned from this was the extent of factors to consider when getting sponsors. Who am I excluding by including X brand?

I stream on Twitch and how I can apply what I learned here is the games that I stream. Who do I exclude by streaming X game? What is more benefitial for my brand? Which will help me more? It’s also one thing to consider when creating creative designs for customers.

Give one complete strategy for a small activation campaign to advertise Starbucks on aeroplanes. Give one idea of how you would do this, by following the 5 steps of the work process.
Quick research

I went to Starbucks website and the first thing I saw was “Yes to you”. After looking around more I see these drawn and sketch-type drawings. Starbucks also have a lot of different types of rewards.

strategy

This campaign is meant to reach people of all ages, genders and status. It will be shown primarily on airplanes. The campaign will be “Say yes to You”. Buy a cup of starbucks on the airplane and look at the bottom of it. A few lucky winners will find a large YES at the bottom which means they win a free flight within US or EU, depending where you are.

Design the identity

Here’s a quick sketch of the plan for the design. The plane should be bigger and will the space on the left side of the numbers. Background is starbucks green and the font should be in white.

touchpoints

Employeers on planes will help inform the customers about the campaign, there will also be an ad at the back of each chair. The website will have information about the campaign and also how to cash in your prize if you win.

Manage the assets

After the campaign is done there will be posts on social media (twitter/instagram/snapchat) asking people if they liked the campaign and what campaign they should do next. That will give engagement and also ideas on what the community wants and likes. Be sure to answer comments to make the community feel heard and to connect better.

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Graphic Design Schoolwork

Graphic Design History 2

Look at the history timeline at the beginning of this lesson. Gather information from 1900 – 2000, and design your own timeline using the Swiss Design Style as your theme. Each movement should be described in a creative way.

I’m not 100% sure I did this assignment exactly like it should be done. It wasn’t clear to me if I needed to do a Graphic Design History timeline or just a timeline from 1900-2000 in general. I decided to go for the latter and I chose my focus to be women.

When I did my research I noticed that in all timelines about women’s history trans women were excluded. To find the major points in all women’s history I had to cross-reference with a transgender timeline.

page 1
page 2

The second page is a little experimental. I’m not sure if the geometry in the middle is disturbing and too big or if it adds something to it. Anyway, my point with this was to add hidden shapes in the timeline, use sans-serif font that mixes lower and uppercase letters (moonbeam was used). I also wanted to include all women and tried to add as much info from around the world. Most women’s timelines were focused on the U.S.

color theme used.
I wanted a blue so I used one of the yellow tones to find a blue to add.

Inspiration can be found in previous post about the different styles discussed.

sources

https://www.history.com/topics/womens-history/19th-amendment-1
https://www.archives.gov/women/timeline#event-/timeline/item/sandra-day-oconnor-becomes-first-woman-to-serve-on-the-supreme-court
https://interactive.unwomen.org/multimedia/timeline/womenunite/en/index.html#/1980
https://www.glaad.org/blog/timeline-look-back-history-transgender-visibility

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Graphic Design Schoolwork

Graphic Design History

The Bauhaus, De Stjil and Swiss Movements

The Bauhaus

I believed that the Bauhaus was a reference to the chain store “Bauhaus”. It’s actually called after an art school that was founded in Germany in 1919 by Walter Gropius. The main reason that the Bauhaus has its standing in graphic design history is because of the role it played in developing the sans-serif typography. The school preferred sans-serif fonts because it provided an alternative to the standard that was in Germany at the time: black-letter typography.

Herbert Bayer is one name that is highly connected to the Bauhaus movement. He worked as a teacher at the school and is known for his love of mixing upper and lowercase characters, an example his experimental universal typefact: architype bayer.

One current design that is heavily influenced by the school and era is in fact the first think that came to my mind when I read “the Bauhaus”.

Not only can we recognize the style from the mere name of the store, but the sans-serif fonts and the geometrical structure next to the name is very similar to the type of art Herbert Bayer created.

De Stilj

This movement was founded in 2017 and means “The Style” in Dutch. The group’s theories and most important graphic design works from the movement was published by Van Doesburg, the most recognized artist, in a journal called De Stilj.

The movement was all about ultimate simplicity and abstraction. They tried to reach harmony and order by reducing elements into pure geometric forms and using primary colors.

Doesburg, Theo van: Composition IX, Opus 18: Abstract Version of Card Players

Here’s some examples of “De Stilj” inspired designs from today. You notice it by the use of sans-serif fonts, simple geometric designs and strong colors.

Swiss Movements

The Swiss Movements are the base of the mid-20th century graphic design style. They were defined by simplicity, legibility and objectivity. The movement was led by two designers, Josef Müller‑Brockmann from Zurich School of Arts and Crafts and Armin Hofmann from Basel School of Design. The two schools developed the use of grids, assymetrical latyouts and sans-serif typography. They were also in the forefront of combining typography and photography for visual communication and their most influential work was in the form of posters.

Here are some designs inspired by the Swiss movement.

What all of these images have in common is the use of geometry. The posters on the left and the right are very different from the one in the middle. They’re more minimalistic and use colors in a way to make the geometric shapes to take form, while the middle poster at a first glance looks more chaotic and like it’s mainly using lines to create the geometric shapes. However, if you look at the blue in the picture you start to see the Swiss Movement.

These three styles have something in common. They focus on sans-serif fonts, geometry and simplicity and we can see all of them in our current desing climate.

Just take a look at wordpress’ new basic theme twentytwenty. The use of patterns, shapes and color together with the sans-serif font reminds me of all the different movements mentioned in this post. It’s clean and less abstract but still uses the same simple geometry and color. If rearranged with the different patterns and text on one page as a poster this could be a good example of Swiss Movement inspired Design.

Sources

http://www.designishistory.com/1920/herbert-bayer/
https://en.wikipedia.org/wiki/Herbert_Bayer
https://en.wikipedia.org/wiki/Bauhaus_(company)
https://www.the-artists.org/herbert-bayer/
https://www.pinterest.se/ianmckey/de-stijl-inspired-design/
https://www.smashingmagazine.com/2009/07/lessons-from-swiss-style-graphic-design/
https://archinect.com/news/gallery/94956076/0/get-lectured-temple-university-spring-14
https://www.typographicposters.com/neue-gestaltung
Student materials provided by Noroff

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Graphic Design Schoolwork

Acquainting yourself with the work process

Conduct research

When designing a product of working with a client it is important to do research. What kind of research depends on budget and product.

You may need to do some research before naming the product or company and then do some extra research when you need to come up with the overall strategy of the brand. Also keep in mind that the research should be focused and relevant, for example, you do not need to do global research if the brand is a little hair salon in a small town. The different forms of research will be handled in detail during this course, the important thing to understand at this point, is that a designer should not grab ideas from thin air, but rather build ideas on sound research. It is definitely possible to get ideas from divine inspiration or observation, but then again, these ideas should be backed by research.

So how do we do this? How do we gather information?

If you’re a student working on a project you should use the cheapest means. Use search engines or an online cyclepedia to define target audience and what speaks to them. You can also go out and look and analyze what is being done already. Are you creating a logo for a clothing brand? Is it a chain like H&M, is it exclusive or is it retro? Hand-made and one of a kind? Are you creating a brand stategy for a new or excisting restaurant? Visit similar brands businesses and look at what they’re doing. How are things placed? How are you being met by their employees?

If you’re working on a budget there are other ways to gather information. You can have study groups and have people answer questions and fill in forms. You can do individual interviews with members from your target audience to find out how to really speak to them. If you have a large budget you can and should do all of the above. The more research you do the clearer you will see the final product and the easier it will be to create.

Clarify the Strategy

Now that you’ve collected all of this data you need to apply it. It’s important that you explain the strategy, or the plan.

strategy: a plan of action designed to achieve a long-term or overall aim.

How will you market this product? How will your designs market to the audience?

What’s important to me when creating a strategy is to clearly define the target audience. For example: generation Z. Explain what defines gen Z and how they differ from those who came before. How do we plan to share our product with them and why? What is important when purchasing for this target audience? What designs appeal to them and why? (Remember to include colors, fonts, layout etc.) On what media can we reach them the best and how will we use that media to do so?

In the strategic brief you should also clarify which direction your brand is going. This is something that should have been discussed with all design parties involved before put into writing. The brief is your best tool when communicating your thoguhts and designs with your client. When there are doubts and questions you can always go back to the brief and show why things are being done a certain way.

In conclusion: the strategic brief should work as a guide on how your brand should be portrayed and work as the backbone of your product.

Design the Identity

Now that the strategy is done it’s time to create the visual aesthetics of the brand you’re working with. How do you approach the findings from the research?

My first steps would be to start sketching. You probably got some sort of idea and vision of what you want to create after doing all this work. Create different types of design that are very different to properly explore where you want to take the product.

When you’ve created the final sketches (made them presentable) you need to develop a brand architecture. What is the most important aspect of the visual strategy? What colors identify the brand? How should the visual designs be applied on different elements?

Note: You don’t make any final designs in this step. You create sketches and mock-ups and present to the client and after that you go forward with the project.

Create Touchpoints

Before you can create them you need to know what they are.

Touchpoints are those areas and moments that the consumer comes in contact with the service or product or company itself. It also follows that these are the areas that consumers interact with the brand (such as the business’ advertising material and even employees).

I think that touchpoints are the key points on how you connect with your clients. How do you market? How do you present yourself? Do you intend to market mainly through social media? How are you going to do this? What are the key elements when doing so? How do you create engagement with your content?

Touchpoints could be how we structure our posts and the tonality of our brand. If we’re a “funny” brand then our posts intent are to make our customers laugh. How do we intend to structure these? One touchpoint here could be: create content on social media platforms that makes our customers laugh.

We also need to create internal touchpoints. What goals are the employees working for and what tone do we have at the workplace? Do we have a dresscode? Do we organize monthly get-togethers? Do our employees get birthday gifts? How should they meet with our customer?

The touchpoints should function as a way to help guide employers and employees to always present the brand in the same way so that it can build brand recognition and trust with the customers. This pahse should allow for development as the company grows.

Manage the Assets

This phase is the nurturing phase, so you need to grow the brand and make sure that everyone involved is constantly reminded of the goal, purpose and integrity of the brand identity. 

How I would nurture and grow a brand I’ve created depends on what type of brand it is. I would most likely create engaging content on social media to get to know the audience better and let them be a part of the journey.

If I had a clothing brand or a coffee shop (say I owned H&M) I would create contests where the community would submit designs that gets voted on by the audience. The winner gets their design on a limited T-shirt (or coffe cup) and the profit of that T-shirt would go to a charity organisation, probably one that helps with global things that the fashion industry help destroy. That way I create engaging content, involve my community and also create a brand that helps with taking care of our planet (as H&M is already focusing on with the concious collections) and the employees get to feel that they are apart of something bigger.